Women's Accessories

You can buy a paper shopping bag with a picture of a handbag on for £405

The more eco-conscious among us would rather carry 17 items in our hands than spend 5p on a bag and contribute further to plastic waste.

Most of us have our own bags for life that we keep on forgetting to take with us to the shops. But if we paid £405 for the tote bags, maybe we’d make more of an effort to remember.

One fashion brand, Matches, is offering environmentally-friendly paper shopping bags for a hefty sum of £405 for those who have the cash to splash and want to save the planet.

The paper bag is the work of designer Stefan Cookes who has an 18-piece exclusive handbag collection with the London-based brand.

The tongue-in-cheek creations take inspiration from ordinary grocery bags but have a picture of vintage handbags that were originally sold for £52 more than their paper counterparts.

Stefan, a graduate of art school Central Saint Martins, has teamed up with fellow designer Jake Burt to bring you the luxury item.

It might be hundreds of pounds more than the usual tote you go for but the 100% reusable shopping bag does boast eco-friendly qualities, such as being made of biodegradable paper fibers and 100% organic cotton.

Hey, sustainability doesn’t come cheap.

‘Stefan Cooke aims to elevate the mundane through surreal yet feminine pieces such as this white tote,’ reads the Matches website.

‘Designed to look like a disposable paper bag, it’s crafted from sustainable biodegradable paper fibre – with cotton lining – and printed with a photograph of a vintage mint green handbag a tongue-in-cheek nod to fashion conventions. Carry it alongside structured tailoring for a city-ready look that taps the spirit of the emerging label.’

Fans are totally here for the quirky bag designs.

Followers of the Matches Instagram page said the paper bags were ‘beautiful’ and ‘creative’. One person wrote: ‘Saw these bags at the weekend, they are super cool. Love.’

So who knows, you might be seeing people carrying what looks like an ordinary Pret bag but is actually a designer eco-friendly bag with a designer price.

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